Meta Ads
Full funnel media buying on Facebook and Instagram: account structure, offer testing, and scaling systems built around your KPIs and margins, not your ROAS screenshot.
Brands our team has worked with
Hawkchild is the paid social and creative strategy partner for emerging DTC brands. We build the ads, the angles, and the account structure that turn spend into net profit. Then we prove it in your numbers, weekly.
Brands our team has worked with
Figures reflect our team's combined track record across previous agencies and in-house roles.
01 - What we do
Most agencies split media buying and creative into separate silos. We don't. In 2026, your creative is your targeting.
Full funnel media buying on Facebook and Instagram: account structure, offer testing, and scaling systems built around your KPIs and margins, not your ROAS screenshot.
Native-first campaigns that don't look like ads. We build hook-led, creator-style content strategies designed for how TikTok is actually watched.
Angle research, concept briefs, scripts, and iteration frameworks: every round of creative is a deliberate test, not a guess. We find what converts, then multiply it.
Weekly reporting on the numbers that matter to you: new-customer revenue, MER, blended ROAS, and contribution margin. No vanity dashboards. You'll always know exactly where your money went.
02 - How we work
A six-stage system, refined across every account we run. No guesswork at any stage.
We tear down your ad account, creative library, and funnel before we touch anything. Nothing moves until we know exactly what we are aiming at.
You meet your growth strategist, we align on targets and margins, and set a 90-day roadmap with clear milestones you can hold us to.
New account structure, new angles, new creative. Pushed live fast, measured properly, with tracking verified before a pound of spend goes out.
Direct Slack or WhatsApp access to the person actually running your account. Updates several times a week, not a monthly mystery report.
Structured creative testing and budget moves based on what the data says: cutting losers early and pouring fuel on the winners.
Weekly performance breakdowns and monthly deep-dives tied to profit, so you can see the business impact - not just in-platform metrics.
03 - Where we operate
Meta shows platform numbers, Shopify shows what actually sold. We build from the gap between them.
Full-funnel strategy across Facebook & Instagram - Feeds, Reels, Stories & Audience Network.
High-performing creative and paid strategy built for discovery & scale.
Native in-app checkout, set up and run so Shop sales convert without anyone leaving TikTok.
Search & Shopping campaigns that catch demand you're already paying to create elsewhere.
Deep eCommerce integration for seamless tracking and optimisation.
Accurate measurement, attribution & reporting that connect spend to real business outcomes.
We don't just run ads. We connect your entire growth stack to drive profitable, compounding growth.
04 - The method
Every test has a hypothesis. Every budget move has a reason. One shot, aimed properly, beats ten fired blind - we treat your ad account like capital allocation, because that's what it is.
Creative wins accounts. We research your customers' actual language, build angles from it, and iterate on proof - not taste.
You see what we see. Real numbers, real context, delivered weekly, including the weeks that don't go our way.
05 - The difference
06 - Questions
We take on a small number of brands at a time so every account gets senior attention. If you want paid social run with intent rather than volume, let's talk.
Book a call07 - Get in touch
Tell us where you are and where you're stuck. You'll get a straight read on your account, whether or not we end up working together.
Send us a message first and we'll reply by email. This doesn't book a call.