Brands our team has run paid social and creative strategy for
Game-style, 3D animated or felt puppet characters made for your product, so you're never short of a new ad to test. Ready in as little as 10 days.
Figures reflect our team's combined track record across previous agencies and in-house roles.
Brands our team has run paid social and creative strategy for
01 - The opportunity
Winning creative wears out fast, and hiring a new creator for every new angle is slow and expensive at this size. A recurring character gives you a way to keep producing new ads without starting from zero each time.
One finished ad, 10 to 20 seconds, is one deliverable. A brand-new ad and a new hook variation on an existing one each count as one, and we plan the mix across every package so your ads keep testing new angles instead of repeating the same one.
These are built to run alongside your existing Meta and TikTok ads, not replace your whole account. Most brands use them to add variety into testing without hiring a creator for every new concept.
02 - Pick a style
A low-poly, early-console look. Direct to camera, a little stiff and deliberate, built to stand out in a feed full of real-life video.
A rounder, modern animated look. Friendly and expressive, suited to brands that want warmth over edge.
A handmade, tactile look with real texture and weight. Stands out as something a scrolling thumb hasn't seen a hundred times already.
03 - How it works
You tell us about your brand and approve the direction before anything is made.
Up to 7 days. Persona, concepts, scripts and hooks, built around what you sell.
Up to 7 days. Your character is animated, voiced and brought to life as finished ads.
You give notes, one revision round is included, then the ads are yours to run.
04 - The research
This is most of what you're actually paying for. Production is the easy part once the strategy behind it is right.
We build a real picture of your buyer, including how aware they already are of the problem you solve. Someone who's never thought about it and someone already comparing options need a different ad, so we never write to a vague "ideal customer".
Reviews, forums, real complaints and praise, mined for how people genuinely talk about the problem. A hook built from real customer language lands differently than one we made up.
80% of every batch is built on angles already proven to work, for you or in your category. The other 20% is reserved for genuinely new ideas worth testing, not guessing at scale.
If no one's watching past the hook, nothing else in the ad matters. Every concept gets multiple genuinely different hooks, not one script with a different opening line.
05 - Packages
We show the real numbers up front. It filters for the brands who are actually ready, and matches how Martin talks about pricing on a call anyway.
06 - Why characters
Feeds are full of the same handful of UGC formats. A character cuts through because nothing else in the scroll looks like it, so your hook gets a second of attention most ads never get.
A stylised character is clearly not a real person, so there's none of the trust risk that comes with AI-generated people posing as customers.
A recurring character becomes part of how people recognise your brand. A single ad or a one-off creator can be matched. Your character can't be.
07 - Who it's for
Ecommerce and local service brands already running Meta or TikTok ads, who want a steady supply of fresh creative without hiring a new creator for every new angle.
08 - Questions
Short call, no pressure. We'll look at your brand and tell you honestly whether character ads make sense for you right now.
Book a call09 - Book a call
Leave your details and we'll follow up by email. This doesn't book a call, it's for anyone not ready to pick a time yet.
